WORK SMARTER. LIVE BETTER.

JUST
BREATHE

The Need

In 2035, people of working age in Africa will surpass the rest of the world combined. By 2050, one in every four humans will be African.

As we continue grow and invest in her, an important part our responsibility is to ensure that those investments are made on strong mental-emotional foundations.

MISDEFINITION & STIGMATISM

The term “Mental Health” is largely associated with clinical illnesses when in actual fact mental wellness exists along an entire spectrum. So many of the behaviors and ailments that we classify as normal (chronic stress and related illnesses, high functioning depression, chronic fatigue, unhealthy weight loss/gain, violent outbursts etc) are actually a result of latent trauma and the mismanagement our mental-emotional states.

INACCESSIBILITY

Beyond clinical treatment, most coaching, transformational empowerment and wellness services remain far beyond the financial means of the average African. Moreso, many of these interventions require adaptation and appropriate contextualisation in order to align with diverse cultural norms.

LACK OF STRUCTURAL SUPPORT

Sustainable change is never achieved through once-off interventions.
Transformation at both the individual and collective level requires consistent support that embeds trauma release and mental resilience habits into the standard learning and working culture.

“Our mental-emotional state is the foundation of absolutely everything that we think, feel and do.

Unfortunately, both our biology and stimulant-saturated society tend to hard-wire us for catastrophe. This means that regardless of how good the status quo may seemingly be, the fact remains that if you are not working on this deliberately, then you are undermining performance, stifling creativity, and burning money.”